After surveying more than 1,000 K-pop fans in the States, Billboard lead analyst Glenn Peoples crafted an impressive and broad look at the American fandom

Billboard delivered its “K-Pop Fandom in the U.S.” report today: a 20-page exploration of survey data from over 1,400 U.S.-based fans ages 14 and over who identify as a K-pop fan. The full report is more than worth a read, especially in understanding the core K-pop fan, but for those who think they have the U.S. K-poppie figured out, here are the stats that stood out to me and paint a more vivid picture of today’s consumer. Read the full report here and dive into some insights below.