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Behind the Screens With PLAVE, K-Pop’s Biggest Completely Virtual Band Yet - Billboard Exclusive

A story months in the making, mega-selling virtual boy band PLAVE is proving that virtual artists can impact mainstream K-pop — and want to go further. More thoughts inside.

Author

Jeff Benjamin
May 15, 2025

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Billboard Korea + VLAST

So happy to share a story that’s been months in the works with PLAVE, the completely virtual boy band that is selling millions of records and filling up arenas that want to take their vision global. The four-page feature will be in the upcoming May 17th issue of Billboard.

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