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The Crossover

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25 Songs That Explain My 2025

Jan 30, 2026

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18 min read

25 Songs That Explain My 2025

What's been going on and what we're doing in 2026

Jeff Benjamin
Jeff Benjamin

Feature

The K-Pop Releases With the Best Chances at the 2026 Grammys

Aug 29, 2025

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10 min read

The K-Pop Releases With the Best Chances at the 2026 Grammys

As a fun feature, here are my picks for K-pop's best bets to get nominations at the upcoming 68th Annual Grammy Awards.

Jeff Benjamin
Jeff Benjamin

Feature

VIVIZ Add 17 North America Dates Across U.S. and Canada on World Tour in Forbes Exclusive
LockSimple

Jul 28, 2025

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4 min read

VIVIZ Add 17 North America Dates Across U.S. and Canada on World Tour in Forbes Exclusive

After reuniting with their original girl group GFriend earlier this year, VIVIZ's Eunha, SinB and Umji returned with a full-length album and expanding global trek.

Jeff Benjamin
Jeff Benjamin

Feature

+1

BLACKPINK's Almost Back...So Why Are Fans Worried?
LockSimple

May 26, 2025

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6 min read

BLACKPINK's Almost Back...So Why Are Fans Worried?

This newsletter discusses YG Entertainment's Yang Hyunsuk, Pharrell Williams, SEVENTEEN, 2NE1, Scooter Braun, TREASURE, Timbaland, BABYMONSTER, CL, and more.

Jeff Benjamin
Jeff Benjamin

Feature

Behind the Screens With PLAVE, K-Pop’s Biggest Completely Virtual Band Yet - Billboard Exclusive

May 15, 2025

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5 min read

Behind the Screens With PLAVE, K-Pop’s Biggest Completely Virtual Band Yet - Billboard Exclusive

A story months in the making, mega-selling virtual boy band PLAVE is proving that virtual artists can impact mainstream K-pop — and want to go further. More thoughts inside.

Jeff Benjamin
Jeff Benjamin

Feature

The Boyz’s ‘Unexpected’ Impact With New Album on the U.S. Billboard Charts

Apr 11, 2025

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1 min read

The Boyz’s ‘Unexpected’ Impact With New Album on the U.S. Billboard Charts

After a complete change of labels, the 11-member outfit is finally back on the albums charts.

Jeff Benjamin
Jeff Benjamin

Feature

U.S. Chart Analysis: Stray Kids Members Charge Onto World Digital Song Sales in Pairs for 'Mixtape : dominATE'

Apr 9, 2025

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1 min read

U.S. Chart Analysis: Stray Kids Members Charge Onto World Digital Song Sales in Pairs for 'Mixtape : dominATE'

Why four of the five songs entered the Billboard chart.

Jeff Benjamin
Jeff Benjamin

Feature

+1

NewJeans or NJZ: What International Media Outlets Are Using

Mar 25, 2025

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6 min read

NewJeans or NJZ: What International Media Outlets Are Using

After the group simultaneously unveiled a new song and announced a hiatus, here's how NYT, CNN, Billboard, Rolling Stone, New York Magazine and more covered the news.

Jeff Benjamin
Jeff Benjamin

Feature

+1

Why NEWBEAT Are K-Pop Crossovers to Watch

Mar 25, 2025

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7 min read

Why NEWBEAT Are K-Pop Crossovers to Watch

K-pop companies put big wagers on new acts and the recent outputs from some top creatives are, refreshingly, leading the conversation for a potential leader.

Jeff Benjamin
Jeff Benjamin

Feature

+1

Why KiiiKiii Are K-Pop Crossovers to Watch

Mar 25, 2025

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5 min read

Why KiiiKiii Are K-Pop Crossovers to Watch

K-pop companies put big wagers on new acts and the recent outputs from some top creatives are, refreshingly, leading the conversation for a potential leader.

Jeff Benjamin
Jeff Benjamin
THE CROSSOVER

THE CROSSOVER

Covering the K-Pop X Global Crossover


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