BLACKPINK Changes U.S. Label Distribution, PR Representation

A version of this story originally appeared in The Crossover’s July 11, 2025 Newsletter. You can subscribe now to get the latest updates in your inbox first.

Billboard reports that BLACKPINK’s new single “JUMP” was released through a new distribution partnership with The Orchard, the independent arm under Sony Music.

“On Friday, K-pop girl group BLACKPINK released its latest single, ‘JUMP,’ via longtime label YG Entertainment — but the distribution partner has changed,” Kristin Robinson writes. “Since 2018, BLACKPINK’s distribution has been handled by Interscope Records, but the pre-save page for “JUMP” reveals that the group is now aligned with The Orchard. While The Orchard declined Billboard’s request for comment on the deal, a company spokesperson confirmed that The Orchard does have a new distribution partnership with the K-pop group.”

I also noticed that BLACKPINK is still listed on Interscope’s artist roster page, but their artist page has not been updated with anything regarding “JUMP” or releases beyond 2022's BORN PINK album. Notably, the three artists under THEBLACKLABEL (the agency founded by BLACKPINK producer Teddy that houses Rosé) that were signed with Interscope Records (BIGBANG’s Taeyang, Jeon Somi and Bryan Chase) are all no longe rlisted on the artist roster. Universal Music and TBL did not respond to my request for comment by press time.

Distribution isn’t the only operational change for BLACKPINK either: The group is now being repped for PR by Full Coverage Communications. The publicity giant supported the release of “JUMP” with a midnight press release and has been pushing the group’s press looks on its Instagram. The accompanying press release to “JUMP” lists four publicists repping BLACKPINK so they’re clearly dedicating a lot of resources to this new client.

Interestingly, it’s FullCov’s first new K-pop client in a moment as the company has been the longtime reps for BTS and eventually added their BIGHIT Music label mates Tomorrow X Together. While the members of BTS and BP have long proven their friendship, the ongoing wars between the two leading groups’ fan armies may be forced to finally find peace — or maybe they’ll just find more to complain about...

AFFILIATE AD

BLACKPINK, “JUMP” (New Single)

After months of speculation and silence, BLACKPINK made their long-awaited comeback with the new single “JUMP.” Originally revealed live at the group’s Deadline World Tour kickoff in Seoul almost a week before its official release, “JUMP” has BLACKPINK’s signature mix of ferocious femininity — this time incorporating a hardstyle breakdown beat that elevates and modernizes the song as a standout in their discography.

"JUMP" was co-produced by Diplo (who Jennie enlisted for her solo single "Like Jennie" that became a chart and radio hit), alongside 24 (who worked with BLACKPINK early into their career and has credits on some of their biggest tracks like “How You Like That” and “Pink Venom,” and is also riding high with several tracks on the KPop Demon Hunters soundtrack), along with Diplo collaborators in producer Boaz van de Beatz (Nicki Minaj, David Guetta, Major Lazer) and remixer-producer Ape Drums, as well as Argentina’s Zecca (the Latin Grammy-winning producer whose done tracks with Tini, Tiago PZK, Anitta, Quevedo, Nathy Peluso and more). BLACKPINK’s longtime producer Teddy is listed as a songwriter and composer.

The Dave Myers–directed video is satisfying enough, but no choreography from the girls, which is somewhat unique for a BP up-tempo MV. It reminds me a bit of “Spice Up Your Life” by the Spice Girls with the slightly apocalyptic, celebrity-obsessed masses hardstyle head banging to their beat.

“JUMP” reportedly broke this year’s record for biggest music video debut on YouTube in 2025 with 18.6 million views within just 11 hours after its release. We’ll wait for YouTube’s official numbers but all signs point to big streaming numbers so far.

But the Biebs…

BLACKPINK will also likely face an uphill battle on the Hot 100 if Justin Bieber’s 21 songs on his surprise album SWAG all swarm the chart. To date, BP has peaked at No. 13 with Selena Gomez collab “Ice Cream.” I could see the hype for “JUMP” delivering them to new streaming heights, but they’d need to pull far ahead of any other new releases competing for attention.

It’s going to be a big chart battle and any K-pop wins should become playbooks for future successes.