THE CROSSOVER logo
THE CROSSOVER
INDUSTRY PROCONTACTABOUTAAPIH MONTH 2025
Subscribe!
  • THE CROSSOVER
  • Topics
  • Feature

Feature

FeaturePlaylistsNewsletterBest OfMusicXOVERNewsProduct Recommendations
FeatureFeature
+1+1
BLACKPINK's Almost Back...So Why Are Fans Worried?
May 27, 2025

BLACKPINK's Almost Back...So Why Are Fans Worried?

This newsletter discusses YG Entertainment's Yang Hyunsuk, Pharrell Williams, SEVENTEEN, 2NE1, Scooter Braun, TREASURE, Timbaland, BABYMONSTER, CL, and more.

Jeff Benjamin
Jeff Benjamin
FeatureFeature
Behind the Screens With PLAVE, K-Pop’s Biggest Completely Virtual Band Yet - Billboard Exclusive
May 15, 2025

Behind the Screens With PLAVE, K-Pop’s Biggest Completely Virtual Band Yet - Billboard Exclusive

A story months in the making, mega-selling virtual boy band PLAVE is proving that virtual artists can impact mainstream K-pop — and want to go further. More thoughts inside.

Jeff Benjamin
Jeff Benjamin
FeatureFeature
The Boyz’s ‘Unexpected’ Impact With New Album on the U.S. Billboard Charts
Apr 12, 2025

The Boyz’s ‘Unexpected’ Impact With New Album on the U.S. Billboard Charts

After a complete change of labels, the 11-member outfit is finally back on the albums charts.

Jeff Benjamin
Jeff Benjamin
FeatureFeature
U.S. Chart Analysis: Stray Kids Members Charge Onto World Digital Song Sales in Pairs for 'Mixtape : dominATE'
Apr 09, 2025

U.S. Chart Analysis: Stray Kids Members Charge Onto World Digital Song Sales in Pairs for 'Mixtape : dominATE'

Why four of the five songs entered the Billboard chart.

Jeff Benjamin
Jeff Benjamin
FeatureFeature
+1+1
NewJeans or NJZ: What International Media Outlets Are Using
Mar 26, 2025

NewJeans or NJZ: What International Media Outlets Are Using

After the group simultaneously unveiled a new song and announced a hiatus, here's how NYT, CNN, Billboard, Rolling Stone, New York Magazine and more covered the news.

Jeff Benjamin
Jeff Benjamin
FeatureFeature
+1+1
Why NEWBEAT Are K-Pop Crossovers to Watch
Mar 25, 2025

Why NEWBEAT Are K-Pop Crossovers to Watch

K-pop companies put big wagers on new acts and the recent outputs from some top creatives are, refreshingly, leading the conversation for a potential leader.

Jeff Benjamin
Jeff Benjamin
FeatureFeature
+1+1
Why KiiiKiii Are K-Pop Crossovers to Watch
Mar 25, 2025

Why KiiiKiii Are K-Pop Crossovers to Watch

K-pop companies put big wagers on new acts and the recent outputs from some top creatives are, refreshingly, leading the conversation for a potential leader.

Jeff Benjamin
Jeff Benjamin
Covering the K-Pop X America Crossover

THE CROSSOVER

Covering the K-Pop X America Crossover

Home

Posts

Account

Upgrade

INDUSTRY PROs

INDUSTRY PRO

© 2025 THE CROSSOVER.

Privacy policy

Terms of use

Powered by beehiiv